Where every click is a journey and every impression counts.
Paying for ads in search results, a strategy that only works until your competitors outbid you and everyone's customer acquisition costs explode.
An optimization technique that allocates more traffic to better-performing variations while still testing others, rather than splitting traffic evenly. It's like A/B testing's smarter cousin who actually uses the results in real-time.
Serving ads based on a user's browsing history, search habits, and online actions rather than demographic data. Creepy? Yes. Effective? Also yes, which is why your ex's gift is following you across the internet.
A group of people actively researching and considering purchases in a specific product category. They're shopping for something and showing signals they're ready to buy.