search engine salting

Definition

A PR strategy where powerful entities flood the internet with specific phrases to bury unfavorable search results beneath a landslide of noise and misdirection.

Example Usage

When the scandal broke, the company employed search engine salting by flooding social media with unrelated trending topics.

Source: Urban Dictionary (https://www.urbandictionary.com/define.php?term=search%20engine%20salting&defid=14202786)

Related Terms

Intermediate

Unique Value Proposition (UVP)

What makes your offering different and better than competitors—the answer to 'why should anyone care about you over everyone else?'

📣 Marketing / Advertising

Intermediate

shoppable post

Social media content with integrated purchasing capabilities, allowing impulse buyers to complete transactions without leaving the platform. It's Instagram's answer to QVC, turning mindless scrolling into mindless spending.

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customer persona

A fictional representation of your ideal customer, complete with a name, photo, and backstory, created to help marketers remember they're selling to humans and not just demographic data. It's imaginary friends for adults with marketing budgets.

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popup

The universally despised website element that appears uninvited like a digital door-to-door salesman, blocking content you actually want to see with newsletters you'll never read. Marketing teams swear they increase conversions while users develop involuntary muscle memory for locating tiny X buttons. The internet's most successful experiment in training an entire generation to have lightning-fast reflexes.

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Suppression List

A list of people you deliberately exclude from marketing campaigns—basically your 'do not contact' database minus the legal obligation.

📣 Marketing / Advertising

Advanced

viewability threshold

The minimum standard for an ad to count as 'viewed'—typically 50% of pixels visible for at least one second. A bar so low that advertisers celebrate ads nobody actually noticed.

📣 Marketing / Advertising

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