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Jargon definitions, generation, and translation. Because language should be confusing.

Jargon of the Day

April 14, 2026

ninety-day wonder

A new executive or consultant who shows up, makes sweeping changes without understanding context, then leaves or gets promoted before the consequences hit. Hurricane management with a three-month fuse.

Example: Our new VP is a classic ninety-day wonder—she reorganized everything, alienated the senior team, and got promoted before her changes destroyed morale.

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Intermediate

Thought Leadership

The practice of positioning yourself as an expert by posting obvious observations on LinkedIn with the confidence of someone discovering fire. It's how CEOs turn shower thoughts into 47-slide decks and speaking engagements.

📣 Marketing / Advertising

Intermediate

Depreciation

The accounting practice of acknowledging that everything you own is slowly becoming worthless, which is depressing when applied to assets and relatable when applied to your car. It's basically writing a slow obituary for office furniture.

💰 Finance / Accounting

Beginner

Synergy

The mystical force that supposedly occurs when two mediocre departments combine to form one mega-mediocre department. Often invoked to justify mergers that benefit exactly no one on the ground floor.

💼 Corporate / Business

Intermediate

CPM

Cost Per Mille, meaning cost per thousand impressions, because apparently saying per thousand wasn't pretentious enough so they used Latin. You pay for a thousand eyeballs to theoretically see your ad while actually staring at their phone during a meeting.

📣 Marketing / Advertising

Beginner

Slay

To do something exceptionally well, to absolutely crush it, to dominate with style and confidence. Originally from ballroom culture, it's now used for everything from a perfect outfit to successfully parallel parking. The bar is wherever you need it to be.

📱 Gen-Z / Internet Slang

Intermediate

Write-Off

A tax deduction that allows businesses to subtract expenses from their taxable income, famously misunderstood by everyone thanks to that one Seinfeld episode. Half the population thinks a write-off means something is free, which keeps accountants employed correcting people at parties.

💰 Finance / Accounting