product feed

Definition

Structured data file containing your product catalog information that feeds into shopping platforms and dynamic ads. The spreadsheet that launches a thousand SKUs into the digital marketplace, assuming you formatted everything correctly.

Example Usage

Our product feed has 15,000 items, though 3,000 are disapproved due to 'policy violations' that Google refuses to explain clearly.

Origin

E-commerce and shopping platform terminology from the mid-2000s with Google Shopping and comparison shopping engines

Fun Fact

Product feed optimization can improve ROAS by 30-50%, making proper taxonomy and titles possibly more valuable than your actual products.

Source: Google Shopping platform specifications and e-commerce data feed standards

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