Definition
A gentle, non-aggressive approach to marketing that focuses on building relationships instead of shoving a product down someone's throat like a typical marketing weasel.
Example Usage
Our brand ambassador strategy is a soft sell approach—we just want people to like us, and hopefully they'll eventually buy something.
Origin
From advertising and sales terminology, contrasts with 'hard sell'
Fun Fact
Soft sell approaches typically have lower immediate conversions but higher lifetime customer values
Source: Sales and marketing strategy terminology
Related Terms
Translate This Term
See “Soft Sell” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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