Organic Reach

Definition

The number of people who see your content without you paying for it, a number that social media platforms have been slowly suffocating to death for years. It's like a restaurant that keeps shrinking portion sizes until you're forced to order extra sides.

Example Usage

"Our organic reach dropped another 15% this quarter. At this rate, by next year our posts will only be visible to the person who wrote them."

Related Terms

Beginner

Leads

Potential customers who've shown interest by providing contact info—basically everyone who isn't ignoring you yet.

📣 Marketing / Advertising

Intermediate

deinfluence

When content creators hit the brakes on overhyped products and tell you to save your money instead. It's basically the anti-influencer move: honest product roasting that encourages critical thinking over impulse purchasing.

📣 Marketing / Advertising

Intermediate

micro-influencer

Social media personalities with 1,000-100,000 followers who command higher engagement rates than celebrities and charge less than your quarterly coffee budget. They're the proof that smaller, engaged audiences beat massive, apathetic ones.

📣 Marketing / Advertising

Advanced

Brand Lift Study

A controlled test measuring changes in brand perception, awareness, or purchase intent resulting from advertising exposure. The expensive research that proves your ads mostly don't work as advertised.

📣 Marketing / Advertising

Beginner

user-generated content

Content created by customers rather than brands, including reviews, photos, and testimonials. The marketing equivalent of getting the audience to write your material while you take credit and occasionally moderate death threats.

📣 Marketing / Advertising

Intermediate

Cost Per Mille (CPM)

The cost of reaching 1,000 people with an advertisement, where advertisers pay for impressions regardless of engagement. It's essentially paying people to see your ad and then ignore it.

📣 Marketing / Advertising

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