Pay-Per-Click (PPC)

Beginner 📣 Marketing / Advertising

Definition

A digital advertising model where you only pay when someone clicks your ad. It's the marketing equivalent of 'results-based pricing,' except the result (a click) doesn't necessarily mean they'll buy anything.

Example Usage

We scaled our Google Ads PPC campaign to $10K/month after seeing a 3.5x ROAS.

Origin

Google AdWords launch, 2000

Fun Fact

Despite being around for 25+ years, PPC still shocks many people with how much competition has driven up cost per click in competitive industries

Source: Google Ads / PPC Marketing Standards

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adman

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advertisement

A paid message designed to convince you that you desperately need something you probably don't—weaponizing psychology, humor, and celebrity endorsements to make 'buy this' sound like 'this will change your life.' Surprisingly, it works often enough to fund the entire internet.

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