Intent Signal

Definition

Any behavioral or contextual clue that someone might be ready to buy. Could be a search query, a visited webpage, or watching a competitor's demo video.

Example Usage

We're using intent signals from third-party data to identify users who've visited competitor sites.

Origin

B2B marketing and account-based marketing terminology, emerged in 2010s

Fun Fact

First-party intent signals (your own website behavior) are 10x more valuable than third-party signals

Source: B2B marketing and intent-based targeting

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