Where every click is a journey and every impression counts.
A targeted marketing effort attempting to re-engage customers who've stopped buying, typically through discounts and guilt-inducing subject lines like 'We miss you.' It's the commercial equivalent of texting your ex at 2am.
Products or services produced by one company but rebranded and sold by another under their own name, allowing companies to offer things they didn't actually create. It's business cosplay—everyone pretends you made it, and you pretend that's not weird.
An ad buying method where inventory is offered sequentially to buyers in descending priority order until someone bites. Like a retail clearance rack that goes through progressively less desirable shoppers.
Targeting extremely high-value enterprise clients that could transform your business with a single deal. The Moby Dick approach to sales, obsession included.
A sequential ad serving method where inventory is offered to buyers in a predetermined order of priority until someone accepts, rather than through simultaneous auction. It's the queue system of programmatic advertising.
A content strategy where you create one major piece then cascade it down into multiple smaller formats—blogs become social posts become email snippets. It's content recycling dressed up as strategic repurposing.
The measurement and analysis of website visitor behavior and interactions. It's how you discover what you're doing wrong with hard data.