whale hunting

Intermediate 📣 Marketing / Advertising

Definition

Targeting extremely high-value enterprise clients that could transform your business with a single deal. The Moby Dick approach to sales, obsession included.

Example Usage

We're whale hunting this quarter—going after three Fortune 500 accounts instead of 100 small businesses.

Origin

Enterprise B2B sales and account-based marketing terminology

Fun Fact

The term comes from the whaling industry where a single successful hunt could make an entire voyage profitable, just as landing one enterprise client can make a company's year.

Source: Enterprise B2B sales and account-based marketing terminology

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