display network

Definition

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

Example Usage

Our display network campaign achieved massive reach, though we're not sure 'appearing on 10,000 random websites' is the brand association we wanted.

Origin

Google Display Network launched in 2003, expanding beyond search to websites and apps

Fun Fact

The Google Display Network reaches over 90% of internet users worldwide, meaning your ads can follow people literally anywhere they go online.

Source: Display advertising infrastructure

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