Where every click is a journey and every impression counts.
When positive attributes of one product or campaign positively influence perception of the entire brand. The rising tide that lifts all boats, or the one good kid that makes the parents think they're doing something right.
Basic, always-on content that answers common questions and maintains consistent brand presence. The vegetables of content marketing—not exciting, but necessary.
Impromptu user research conducted by grabbing random people in office hallways to review creative or test functionality. The lazy marketer's focus group.
High-production-value flagship content designed to make a big splash and attract massive attention, typically created infrequently. Your marketing team's Avengers movie, budget included.
An advanced programmatic advertising technique where multiple ad exchanges bid on inventory simultaneously before the ad server is called, maximizing publisher revenue. It's like having multiple auction houses compete for your antique vase instead of just going with one.
Temporarily increasing advertising spend or frequency in specific markets or time periods, usually to counter competitive pressure or exploit opportunity. The marketing equivalent of sending reinforcements.
Unsold advertising inventory filled with the publisher's own promotional content rather than leaving it blank. The digital equivalent of restaurants putting the owner's daughter's artwork on empty walls.
Visual representation of user behavior showing where people click, scroll, and hover, typically revealing that nobody reads your carefully crafted copy. The marketing equivalent of finding out which parts of your outfit actually get noticed.
A visual representation showing where users click, scroll, and gaze on your website, revealing the harsh truth that nobody reads your carefully crafted copy. It's like a lie detector test for your web design assumptions.
A visualization tool showing where users click, scroll, and hover on a webpage using color-coded overlays. It reveals the uncomfortable truth that nobody reads your carefully crafted copy; they just look at pictures and buttons.