hygiene content

Definition

Basic, always-on content that answers common questions and maintains consistent brand presence. The vegetables of content marketing—not exciting, but necessary.

Example Usage

We need more hygiene content covering basic FAQs before we create another thought leadership piece nobody asked for.

Origin

Google's YouTube content strategy framework, 2014

Source: Content marketing strategy and SEO terminology

Related Terms

Intermediate

marketing qualified lead

A prospect who's shown enough interest to warrant sales attention but hasn't quite committed, occupying that precious limbo between 'downloaded a whitepaper' and 'actually wants to talk to someone.' The marketing team's way of saying 'we've done our part, now it's your turn' to sales.

📣 Marketing / Advertising

Beginner

marketing automation

Software that automates repetitive marketing tasks like email campaigns, social posting, and lead nurturing, freeing marketers to focus on strategy—or more realistically, to set up even more automated campaigns. The robot uprising, but for email.

📣 Marketing / Advertising

Intermediate

contextual targeting

Placing ads based on the content of the page rather than the user's browsing history, making a surprising comeback now that cookies are endangered. It's targeting ads like it's 1999, except now algorithms read the pages instead of humans.

📣 Marketing / Advertising

Intermediate

marketing automation platform

Software that automatically sends emails, scores leads, and nurtures prospects based on behavioral triggers, allowing marketers to annoy people at scale without manual effort. It's how brands pretend mass communication is personalized.

📣 Marketing / Advertising

Advanced

marketing qualified account

In B2B marketing, an entire company or organization identified as a good-fit prospect rather than just an individual lead. Abbreviated as MQA, or 'that whole building full of people we want to sell to.'

📣 Marketing / Advertising

Intermediate

sequential messaging

Delivering ads in a specific order to tell a story or build a narrative over time. Because apparently one interruption isn't enough—you need a whole series.

📣 Marketing / Advertising

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