Definition

The spoken or written voice guiding the audience through a story, explanation, or advertisement. Good narration feels conversational and trustworthy; bad narration sounds like a robot reading a car title disclaimer at 2am. It's the difference between 'I want to listen to this person' and 'I want to mute this immediately.'

Example Usage

The commercial's narration by Morgan Freeman made even a toilet paper ad feel like a profound life lesson.

Source: Common industry terminology

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