Retargeting (Remarketing)

Definition

Following people around the internet after they've shown interest in your product, like a digital stalker with good intentions and a marketing budget.

Example Usage

That person who abandoned our shopping cart is now seeing our ads on every website they visit—they've probably uninstalled their browser by now.

Origin

Term emerged circa 2007 with pixel-based tracking technology

Fun Fact

Retargeting can increase conversion rates by 70% but also increase user irritation exponentially

Source: Google and Facebook advertising documentation

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