Where every click is a journey and every impression counts.
When multiple team members independently contact the same client or prospect, creating confusion and looking spectacularly uncoordinated. The corporate equivalent of too many cooks.
Google's report card for your ads, rating relevance, landing page quality, and expected click-through rate to determine how much you pay and where you appear. It's the algorithm's way of rewarding good behavior and punishing lazy advertising.
A lead that meets your predetermined criteria for being a good potential customer, usually based on fit and interest level. It's a lead that won't waste your sales team's time (in theory).