Qualified Opportunity (QO)

Definition

A prospect who's been validated as a genuine sales opportunity—the thing your sales team pretends is qualified when it isn't.

Example Usage

Only 30% of MQLs convert to QOs, which is why marketing and sales are currently not on speaking terms.

Origin

B2B sales methodology, formalized 2000s

Fun Fact

Organizations with aligned qualification criteria between marketing and sales see 36% faster close rates.

Source: B2B sales standards

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sJf fooz meanz family ya kno..even if sum peepz dont think so.. ..hOo AggReez wit meh?.....