buying

Definition

The art of parting with money in exchange for goods or services, or more cynically, the process of convincing yourself you need something you definitely don't. In business contexts, it's either a strategic investment or buyer's remorse waiting to happen.

Example Usage

The company's aggressive buying spree of startups looked innovative until the integration phase began.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Intermediate

responsive display ad

Adaptive advertisements that automatically adjust size, format, and appearance to fit available ad spaces, using machine learning to optimize combinations. Google's way of saying 'just give us assets and we'll figure it out.'

📣 Marketing / Advertising

Beginner

impression

In marketing and advertising, a single instance of an ad being displayed, regardless of whether anyone actually looked at it or immediately scrolled past. Digital marketers obsess over impressions like they're collecting Pokemon, even though an impression doesn't guarantee anyone's eyeballs actually made contact. It's the vanity metric that makes your campaign look successful before you check the click-through rate.

📣 Marketing / Advertising

Intermediate

Sales Qualified Lead (SQL)

A prospect that sales has deemed worthy of their time, achieved through either genuine purchasing intent or sheer luck.

📣 Marketing / Advertising

Intermediate

performance marketing

Advertising where you only pay when a specific action occurs—clicks, leads, sales—rather than just hoping brand awareness somehow translates to revenue. It's marketing for people who believe in accountability, or at least pretend to.

📣 Marketing / Advertising

Beginner