Definition

When different departments (sales, marketing, product) don't share information or work together—essentially organizational dysfunction with a trendy name.

Example Usage

Our marketing and sales teams operated in silos, which led to misaligned messaging and wasted budget.

Origin

Organizational management terminology, became prominent in marketing discussions around 2010.

Fun Fact

Breaking down silos between marketing and sales can increase revenue growth by up to 20% according to HubSpot research.

Source: Organizational Management and Marketing Operations

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