Yield Optimization

Definition

Adjusting pricing, inventory, or ad placement to maximize revenue from available resources. Airline revenue management strategies applied to digital ads.

Example Usage

We're using yield optimization to adjust CPM rates based on inventory scarcity and demand signals.

Origin

Revenue management terminology, adapted from airlines and hotels into programmatic advertising

Fun Fact

Yield optimization can increase publisher revenue by 20-30% without adding new inventory

Source: Programmatic advertising and revenue management

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