Definition

A minimal landing page focused entirely on capturing email addresses, stripping away everything but the value proposition and email field. It's the landing page that pretends to have no other agenda.

Example Usage

Our squeeze page for the free webinar converted at 35% because we removed all distractions except the pitch.

Origin

From email marketing tactics in the 2000s

Fun Fact

The best squeeze pages look deceptively simple but are usually optimized through 47 A/B tests.

Source: Email Marketing Tactics

Related Terms

Intermediate

inorganic

In marketing speak, growth or reach that you actually paid for rather than earned through genuine audience love—the difference between making friends and buying them. Unlike 'organic' content that spreads naturally, inorganic means you opened your wallet to boost that post, sponsor that influencer, or plaster ads across the internet. It's not fake growth, it's just growth with a credit card attached.

📣 Marketing / Advertising
Advanced

private marketplace

An invitation-only programmatic auction where premium publishers offer inventory to selected buyers at negotiated floors. The velvet rope section of the ad exchange nightclub.

📣 Marketing / Advertising
Beginner

basket

Your digital shopping cart's prettier older sibling—a holding area where your soon-to-be regretted purchases wait patiently before you commit to the transaction. Also a metaphor for grouping related things together.

📣 Marketing / Advertising
Advanced

ghost ad

An advertisement placeholder that reserves space in a publication or website but intentionally runs blank or with minimal content, often used strategically to block competitors. It's passive-aggressive marketing at its finest.

📣 Marketing / Advertising
Intermediate

churn and burn

A customer acquisition strategy that accepts high turnover rates by constantly replacing lost customers with new ones rather than improving retention. The marketing equivalent of a leaky bucket with a really big hose.

📣 Marketing / Advertising
Beginner

Net Promoter Score (NPS)

A metric based on asking customers 'how likely are you to recommend us' on a scale of 0-10, a measure so simple it's kind of genius and kind of useless.

📣 Marketing / Advertising

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