User-Generated Content (UGC)

Definition

Getting customers to create content about your product for free, also known as unpaid labor disguised as 'engagement strategy.'

Example Usage

Our hashtag campaign generated 5K UGC posts, which we then used in our ads without paying anyone.

Origin

Social media and content marketing terminology, emerged in the 2000s

Fun Fact

UGC is basically getting customers to do your marketing for you, which is either genius or exploitation depending on your tax bracket.

Source: Social media marketing and content strategy standards

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bidding

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email deliverability

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fluke

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Vanity Metrics

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story

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