Customer Data Platform (CDP)

Advanced 📣 Marketing / Advertising

Definition

Software that unifies customer data from all sources into a single profile—basically corporate stalking but it's legal.

Example Usage

Our CDP connects website, email, CRM, and purchase data to create unified customer profiles for segmentation.

Origin

Marketing technology, established mid-2010s

Fun Fact

The CDP market grew from $2B in 2018 to $15B+ by 2024 as privacy killed traditional data vendors.

Source: MarTech standards

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