endorse

Definition

To slap your name on something—literally or figuratively—thereby vouching for it and taking responsibility if it goes sideways. Whether signing a check or supporting a policy, you're officially putting your credibility behind it.

Example Usage

The celebrity endorsed the candidate by appearing in campaign ads.

Source: Merriam-Webster

Related Terms

Advanced

ad exchange

A digital marketplace where publishers and advertisers buy and sell ad inventory in real-time through automated auctions. Imagine the New York Stock Exchange, but instead of trading equity in companies, you're trading the privilege of annoying someone with banner ads.

📣 Marketing / Advertising

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Lead Generation

The process of finding people who might want to buy your stuff, which mostly involves bribing strangers with free ebooks in exchange for their email addresses. It's essentially the corporate version of trick-or-treating, but you're the one handing out candy.

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Attention Economy

The concept that human attention is a scarce resource that competing ads fight over—making advertising increasingly expensive just to be noticed.

📣 Marketing / Advertising

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Eyeballs

A crude measure of how many humans eyeballs are looking at your ad—basically a less scientific way of saying 'impressions' that sounds cooler in meetings.

📣 Marketing / Advertising

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mad lib copy

Templated marketing content where only names, numbers, or minor details change between versions. The literary equivalent of mail merge, and just as soulless.

📣 Marketing / Advertising

Beginner

Breadcrumb navigation

Those pathways (like Home > Products > Shoes) that help users understand where they are in a website, named after Hansel and Gretel's trail—only this one actually works.

📣 Marketing / Advertising

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