Where every click is a journey and every impression counts.
An unconventional marketing strategy that relies on surprise and creativity because you can't afford a Super Bowl ad. It's the marketing equivalent of a flash mob: sometimes brilliant, often embarrassing, and always making the legal team nervous.
Creating a virtual perimeter around a physical location to trigger targeted ads or notifications when people enter the area. Digital stalking made respectable through technology.
Marketing yourself as environmentally friendly while your actual practices range from negligible to actively harmful, sustainability theater at its finest. It's slapping a leaf logo on your product while dumping toxic waste out back.
Valuable content locked behind a form requiring users to surrender their contact information before access. The digital equivalent of 'you must be this tall and provide your email to ride.'
A fake bid in programmatic auctions designed to artificially inflate prices without intent to win. The ad tech equivalent of sending your friend to bid up prices at an estate sale.
A self-reinforcing cycle where outputs of a system become inputs that drive further growth, creating a compounding effect. It's like a marketing perpetual motion machine, except these sometimes actually work.
An advertising concept that looks beautiful and timeless in the boardroom but is completely impractical for actual implementation. Named after objects better suited for museums than utility.
Using GPS or RFID to create virtual geographic boundaries that trigger targeted marketing when someone enters the area. It's like having an invisible fence that alerts you to send ads to anyone who walks past your competitor's store.
A Silicon Valley term for marketing on a budget, dressed up to sound like you're breaking into a mainframe. In practice, it usually means spamming people on LinkedIn and calling it a strategy.
A marketer who focuses exclusively on rapid user acquisition through unconventional tactics, often ignoring sustainability or brand building. A marketer who thinks rules are suggestions.
An advertisement placeholder that reserves space in a publication or website but intentionally runs blank or with minimal content, often used strategically to block competitors. It's passive-aggressive marketing at its finest.
The single, unified, supposedly accurate version of a customer's data after merging information from multiple sources. In reality, it's the Sasquatch of data management—everyone talks about it, few have actually seen it.
The invisible literary puppet master who writes books, speeches, or tweets for people too busy, untalented, or important to write their own content. They're the reason your favorite celebrity's memoir sounds suspiciously eloquent, or why that CEO's LinkedIn posts suddenly got interesting. The ultimate behind-the-scenes credit that appears nowhere except on their own tax returns.
Serving different content or ads based on where someone is located, from country-level down to 'currently standing in your competitor's parking lot.' It's location-based marketing that's only slightly creepy.