growth hacker

Definition

A marketer who focuses exclusively on rapid user acquisition through unconventional tactics, often ignoring sustainability or brand building. A marketer who thinks rules are suggestions.

Example Usage

Our growth hacker suggested we auto-follow 10,000 people daily on Twitter, which definitely won't get us banned.

Origin

Coined by Sean Ellis in 2010 for startup marketing

Fun Fact

The term became controversial because many 'growth hacks' were just traditional marketing tactics repackaged with tech-bro terminology, or worse, borderline violations of platform terms of service.

Source: Startup and tech marketing community

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