Lookalike Audience

Definition

A group of strangers that Facebook's algorithm thinks are similar to your existing customers, based on the terrifying amount of data it has on everyone. It's digital matchmaking, except instead of finding you a date, it finds people equally likely to buy your yoga mat.

Example Usage

"We targeted a lookalike audience and sales went up 30%. Somewhere, a data privacy advocate just felt a chill run down their spine."

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