geofencing

Definition

Using GPS or RFID to create virtual geographic boundaries that trigger targeted marketing when someone enters the area. It's like having an invisible fence that alerts you to send ads to anyone who walks past your competitor's store.

Example Usage

Our geofencing campaign targets anyone within 500 feet of a Starbucks with ads for our coffee shop, which is ethical because it's digital.

Origin

Location-based marketing technology that became practical in the early 2010s with smartphone GPS ubiquity

Fun Fact

70% of marketers plan to increase geofencing spend, because apparently following people around physically wasn't enough.

Source: Mobile marketing and location-based advertising terminology

Related Terms

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rebrand

The expensive corporate ritual of slapping a new coat of paint on your company's image when the old one becomes toxic, outdated, or just boring to the marketing team. This typically involves burning millions on consultants to create a 'fresh' logo that looks suspiciously like the old one, followed by forcing everyone to pretend the company is fundamentally different now. It's basically witness protection for businesses, except everyone still remembers what you did.

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youtube

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remarketing list

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up-funnel

Marketing activities focused on early-stage awareness and consideration rather than immediate conversion. Where brands spend money talking to people who definitely aren't ready to buy yet.

📣 Marketing / Advertising

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