Drip Campaign

Intermediate 📣 Marketing / Advertising

Definition

A series of automated emails that slowly wears down a prospect's resistance over time, like water torture but with subject lines. The idea is that if you email someone enough times, they'll eventually buy something just to make it stop.

Example Usage

"Our drip campaign sends 14 emails over 30 days. By email 9, most people either convert or file a restraining order."

Related Terms

Intermediate

voice of customer

Customer feedback and insights captured through surveys, reviews, support tickets, and other channels that reveal their needs and preferences. Abbreviated VOC, it's all the complaints and suggestions companies collect and then ignore.

📣 Marketing / Advertising
Intermediate

CTR

Click-Through Rate—the percentage of people who saw your ad and actually clicked it, revealing how compelling or desperate your call-to-action was. A low CTR means your ad is basically wallpaper.

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Advanced

marketing qualified account

In B2B marketing, an entire company or organization identified as a good-fit prospect rather than just an individual lead. Abbreviated as MQA, or 'that whole building full of people we want to sell to.'

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Intermediate

dwell time

The duration someone actually pays attention to an ad, especially in out-of-home or digital contexts. The uncomfortable metric that reveals most people ignore your billboard in 0.3 seconds.

📣 Marketing / Advertising
Intermediate

attribute

In marketing analytics, the act of giving credit to specific touchpoints in a customer's journey for making them finally open their wallet. It's like trying to determine which of your 47 advertisements actually convinced someone to buy, except everyone on your team has a different answer. Attribution modeling is where data science meets office politics.

📣 Marketing / Advertising
Intermediate

retargeting pixel

A snippet of code that tracks website visitors so you can haunt them with ads across the internet. The technology that makes people think you're literally reading their minds.

📣 Marketing / Advertising

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