Definition

The art of convincing plants to grow in your yard instead of wildly reproducing elsewhere. Marketed as relaxing, but it's really just controlled warfare against weeds, insects, and your own poor planning.

Example Usage

The gardening influencer gained 500K followers by sharing sustainable composting tips.

Source: Horticulture and lifestyle marketing terminology

Related Terms

Intermediate

lookalike modeling

An algorithmic process that identifies new prospects who share characteristics with your existing customers, based on the bold assumption that people who look similar on paper will buy similar things. Statistical stereotyping, but make it marketing.

📣 Marketing / Advertising
Beginner

Viral

When content spreads across the internet faster than a rumor in a high school cafeteria. Every marketer wants their content to go viral, despite the fact that you can't plan virality any more than you can plan to be struck by lightning while winning the lottery.

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media mix

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

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affiliate marketing

A performance-based model where third parties earn commissions for driving sales, creating an army of motivated salespeople who work for free until they succeed. It's outsourcing your sales force to anyone with a website and no shame.

📣 Marketing / Advertising
Beginner

look-alike

A person who bears such a striking physical resemblance to someone famous that they're hired to impersonate them at parties, or followed by confused paparazzi. The budget version of celebrity cloning.

📣 Marketing / Advertising
Beginner

win-back campaign

A targeted marketing effort attempting to re-engage customers who've stopped buying, typically through discounts and guilt-inducing subject lines like 'We miss you.' It's the commercial equivalent of texting your ex at 2am.

📣 Marketing / Advertising

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See “gardening” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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