Sales Qualified Lead (SQL)

Definition

A prospect that sales has deemed worthy of their time, achieved through either genuine purchasing intent or sheer luck.

Example Usage

The SQL-to-customer conversion rate was 8%, which meant we'd be lucky if half of them actually purchased.

Origin

B2B sales terminology, parallel to MQL definitions

Fun Fact

The gap between MQL and SQL conversions often reveals a philosophical rift between what marketing thinks is 'qualified' and what sales thinks.

Source: B2B Sales Process Standards

Related Terms

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cross-selling

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Touchpoint

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