Definition

A professional spin doctor whose job is making their clients look good in the media, managing reputations, and turning mundane announcements into newsworthy events. They're the buffer between celebrities, brands, or politicians and the press, crafting carefully worded statements and begging journalists to cover their client's latest project. Basically a professional hype person with a Rolodex and crisis management training.

Example Usage

The publicist issued a statement clarifying that her client's controversial tweet was taken out of context and definitely not what it appeared to be.

Source: Public relations industry terminology

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