Definition

In marketing-speak, to actively involve an audience with your brand through interaction, content, or experience. It's corporate jargon for 'please pay attention to us and maybe buy something.'

Example Usage

Our social media strategy is designed to engage followers through authentic storytelling and user-generated content challenges.

Source: Contemporary marketing terminology

Related Terms

Intermediate

always-on campaign

A marketing campaign that runs continuously rather than in sporadic bursts, like a retail store that never closes or that friend who won't stop texting. Designed to maintain constant brand presence without the panic of starting and stopping.

📣 Marketing / Advertising
Intermediate

brand purgatory

The liminal state where a brand is neither thriving nor officially dead, stuck in endless committee meetings about whether to invest or divest. Corporate limbo for underperforming products.

📣 Marketing / Advertising
Advanced

ad exchange

A digital marketplace where publishers and advertisers buy and sell ad inventory in real-time through automated auctions. Imagine the New York Stock Exchange, but instead of trading equity in companies, you're trading the privilege of annoying someone with banner ads.

📣 Marketing / Advertising
Intermediate

influencer rate card

A menu of prices influencers charge for various types of content and promotions, from Instagram stories to YouTube integrations. It's like a restaurant menu, except the prices are negotiable and a single post costs more than a Michelin-star dinner.

📣 Marketing / Advertising
Intermediate

demand generation

Marketing activities designed to create interest in a product or service where none previously existed, rather than just capturing existing demand. Building the haystack before finding the needle.

📣 Marketing / Advertising
Beginner

ROI

Return On Investment, or the question that makes every marketer break into a cold sweat during budget meetings. It's the ultimate accountability metric that everyone claims to care about but nobody can accurately measure, making it the Bigfoot of marketing.

📣 Marketing / Advertising💰 Finance / Accounting

Translate This Term

See “engage” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Beginner

gdr

grinning, ducking, running...