Seasonal Campaign

Definition

Marketing efforts timed around holidays, seasons, or annual events when consumer demand spikes—basically retail's version of chasing easy wins.

Example Usage

Our Black Friday seasonal campaign generated 35% of annual revenue in a single weekend.

Origin

Retail and seasonal marketing terminology, as old as commerce itself

Fun Fact

E-commerce companies often spend 25-40% of annual marketing budget in Q4 seasonal campaigns.

Source: Retail and seasonal marketing strategy

Related Terms

Beginner

editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

📣 Marketing / Advertising

Intermediate

Top of Funnel

The widest part of the marketing funnel where you cast the broadest net possible and hope some fish are actually interested in enterprise software. It's where you attract the maximum number of people who will never, ever become customers.

📣 Marketing / Advertising

Intermediate

first-party data

Information a company collects directly from its own customers through owned channels, increasingly precious in a post-cookie world where tracking strangers is frowned upon. The marketing equivalent of growing your own vegetables instead of buying them from sketchy data brokers.

📣 Marketing / Advertising

Intermediate

dealer tier

A cooperative advertising arrangement where manufacturers support local dealer advertising efforts with funding and creative assets. The automotive industry's way of saying 'please don't make terrible ads with our logo.'

📣 Marketing / Advertising

Intermediate

differentiate

Marketing jargon for making your product stand out in a crowded market, or in math, the process of finding derivatives (equally painful either way). Companies differentiate by highlighting unique features, benefits, or brand personality that competitors supposedly lack. It's the reason every startup claims to be "different" while doing essentially the same thing as everyone else with slightly different colored buttons.

📣 Marketing / Advertising

Intermediate

Customer Lifetime Value (CLV)

The total profit you'll extract from a customer over the entire relationship, assuming they don't leave for a competitor next quarter.

📣 Marketing / Advertising

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