Top of Funnel

Definition

The widest part of the marketing funnel where you cast the broadest net possible and hope some fish are actually interested in enterprise software. It's where you attract the maximum number of people who will never, ever become customers.

Example Usage

"Our top of funnel content reached 500,000 people. Approximately 499,950 of them were just looking for free templates."

Related Terms

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Viral Marketing

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📣 Marketing / Advertising

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pixel

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📣 Marketing / Advertising🚀 Startup / VC

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shoppable post

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📣 Marketing / Advertising

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📣 Marketing / Advertising

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