Sticky Content

Definition

Content so engaging and valuable that users keep coming back for more, whether it's a newsletter, blog series, or video channel. It's the opposite of content that bounces off people's brains within seconds.

Example Usage

Our daily tips email list has grown to 50K subscribers with a 35% open rate—it's become our stickiest content asset.

Origin

Web metrics terminology, 2000s-2010s

Fun Fact

Sticky content typically takes more work to create upfront but pays dividends in recurring engagement and loyalty

Source: Content Marketing Best Practices

Related Terms

Advanced

marketing qualified account

In B2B marketing, an entire company or organization identified as a good-fit prospect rather than just an individual lead. Abbreviated as MQA, or 'that whole building full of people we want to sell to.'

📣 Marketing / Advertising

Advanced

lookalike expansion

The process of finding new prospects who resemble your existing customers, using algorithms to clone your best audience at scale. It's digital matchmaking based on the assumption that people similar to your customers will also tolerate your product.

📣 Marketing / Advertising

Intermediate

banner blindness

The phenomenon where users subconsciously ignore banner ads and anything that looks like advertising, developed through years of exposure to terrible ads. It's the internet's immune system response to marketing.

📣 Marketing / Advertising

Advanced

Brand Lift Study

A controlled test measuring changes in brand perception, awareness, or purchase intent resulting from advertising exposure. The expensive research that proves your ads mostly don't work as advertised.

📣 Marketing / Advertising

Intermediate

Bleed-through

When print advertising extends beyond the trim edge, or in digital terms, when brands' messaging accidentally spills into each other's territory—awkward both ways.

📣 Marketing / Advertising

Intermediate

Native Advertising

Ads disguised as real content, like a wolf in sheep's clothing except the wolf is trying to sell you mattresses. The tiny 'Sponsored' label is the advertising industry's version of whispering the side effects at the end of a pharmaceutical commercial.

📣 Marketing / Advertising

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