Definition

Cost Per Mille, meaning cost per thousand impressions, because apparently saying per thousand wasn't pretentious enough so they used Latin. You pay for a thousand eyeballs to theoretically see your ad while actually staring at their phone during a meeting.

Example Usage

"We optimized our CPM to $4.50, which means for just $4.50, a thousand people can successfully ignore our banner ad."

Related Terms

Intermediate

Growth Hacking

A Silicon Valley term for marketing on a budget, dressed up to sound like you're breaking into a mainframe. In practice, it usually means spamming people on LinkedIn and calling it a strategy.

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Conversion Funnel

An imaginary funnel that describes how thousands of potential customers enter at the top and approximately three of them actually buy something at the bottom. It's called a funnel because your hopes narrow dramatically at each stage.

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brand positioning

The deliberate crafting of how a brand occupies a distinct place in the consumer's mind relative to competitors, usually involving flowery language about being 'authentic' and 'innovative.' It's astrology for products, except with focus groups.

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Disintermediation

Cutting out the middleman by selling directly to consumers, which sounds great until you realize middlemen existed because direct sales are expensive.

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the fold

The visible portion of a webpage or email before users have to scroll down. The prime real estate where your most important content lives or dies.

📣 Marketing / Advertising
Beginner

kick

In marketing, the emotional rush or novelty factor that gets people excited about a product or campaign. A product with 'kick' has the X-factor that makes people actually care instead of just scrolling past. Without it, you're just another forgettable ad in a feed of thousands.

📣 Marketing / Advertising

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target

In business and marketing, the specific audience segment you're trying to reach, sell to, or manipulate into thinking th...