Suppression List

Definition

A list of people you deliberately exclude from marketing campaigns—basically your 'do not contact' database minus the legal obligation.

Example Usage

We maintain a suppression list of people who complained about email frequency so we don't hammer them.

Origin

Standard practice in email marketing since 2000s

Fun Fact

Not maintaining proper suppression lists is how companies get spam-trap complaints that wreck sender reputation.

Source: Email marketing and compliance terminology

Related Terms

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micro-moment

Intent-rich moments when consumers turn to a device to act on a need—to know, go, do, or buy. Google's term for those brief seconds when people might actually pay attention to your ad before scrolling away.

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churn and burn

A customer acquisition strategy that accepts high turnover rates by constantly replacing lost customers with new ones rather than improving retention. The marketing equivalent of a leaky bucket with a really big hose.

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PPC (Pay-Per-Click)

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lifestyle shot

Product photography featuring humans using the item in aspirational contexts rather than sterile white backgrounds. Because apparently customers can't envision themselves without staged authenticity.

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