user-generated content

Definition

Content created by customers rather than brands, including reviews, photos, and testimonials. The marketing equivalent of getting the audience to write your material while you take credit and occasionally moderate death threats.

Example Usage

Our UGC campaign generated 12,000 customer photos, 11,000 of which were unusable but we featured the other 1,000 like we planned it.

Origin

Social media terminology from the mid-2000s with the rise of Web 2.0 and participatory online culture

Fun Fact

UGC generates 6.9x higher engagement than brand-created content, proving people trust random strangers more than corporations, imagine that.

Source: Social media marketing and content marketing industry standards

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direct mail

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Intermediate

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snowmobility

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MQL

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skippable ad

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