Geo-Targeting

Definition

Showing different ads to people in different locations. Because geography apparently determines what you want to buy.

Example Usage

We geo-targeted our ads to show French copy in Paris and English in London—conversions stayed equally terrible in both languages.

Origin

Location-based advertising emerged with GPS and mobile technology

Fun Fact

Geo-targeting precision has improved dramatically, though targeting people at their exact home address raises ethical questions nobody wants to ask.

Source: Digital advertising targeting capabilities

Related Terms

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direct mail

Physical marketing materials delivered via postal service, the analog dinosaur that refuses to go extinct because it still converts. What millennials call 'junk mail' and what marketers call 'tangible touchpoints.'

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justify

In design and publishing, to force text into alignment like you're shoving prose into a typographical corset, creating even left and right margins. Also, the act of inventing reasons why your boss's terrible idea actually makes perfect business sense.

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Click-Through Rate

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shopping cart abandonment

When potential customers add items to their online cart but leave without completing the purchase. It's the digital equivalent of filling a physical cart, then abandoning it in the cereal aisle and leaving the store.

📣 Marketing / Advertising

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Vanity Metric

A metric that looks impressive on PowerPoint but doesn't actually tell you if you're making money, like Instagram followers or total impressions.

📣 Marketing / Advertising

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long-tail keywords

Highly specific, low-competition search phrases that attract fewer visitors but convert better, like fishing in a small pond with hungry fish instead of the ocean with everyone else. The unsexy workhorses of SEO that collectively drive more traffic than flashy head terms.

📣 Marketing / Advertising

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