Definition

In design and publishing, to force text into alignment like you're shoving prose into a typographical corset, creating even left and right margins. Also, the act of inventing reasons why your boss's terrible idea actually makes perfect business sense.

Example Usage

Please justify all the body text in the report so it looks professional; meanwhile, I'll justify why this rebrand cost $2 million.

Source: Typography and corporate jargon

Related Terms

Intermediate

remarketing list

A curated audience of people who previously interacted with your brand, creating a permission structure to follow them around the internet like a well-intentioned stalker. It's not creepy, it's marketing.

📣 Marketing / Advertising
Intermediate

buildup

The gradual accumulation of something—whether it's anticipation, debt, plaque on your teeth, or pressure before a quarterly earnings call. In marketing, it's the strategic teasing that makes people wait with bated breath (or forget about your product entirely).

📣 Marketing / Advertising
Beginner

click-through

The holy grail metric of online advertising—when someone actually clicks on your ad instead of scrolling past it like the visual noise it usually is. Each click-through represents a tiny victory in the war for attention, though whether that click leads to a sale or immediate regret is another question entirely. Measured as CTR (click-through rate), it's the percentage that determines whether your ad budget was brilliant or wasted.

📣 Marketing / Advertising
Intermediate

PR package

A free product or collection of items sent by a brand to an influencer, journalist, or media personality, hoping they will mention or review it positively.

📣 Marketing / Advertising
Beginner

cost per click

The amount you pay each time someone clicks your ad, turning every click into a tiny financial transaction and every misclick into a personal tragedy. It's performance-based pricing that makes you pray for high intent and curse fat-fingered mobile users.

📣 Marketing / Advertising
Beginner

unique selling proposition

The distinct benefit or feature that sets a product apart from competitors, ideally something compelling and defensible. It's your answer to 'why should I buy from you instead of the other guys,' assuming you have a good answer.

📣 Marketing / Advertising

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See “justify” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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