alliteration

Definition

The deliberate repetition of initial consonant sounds in neighboring words—a linguistic technique that makes marketing messages memorable, melodious, and occasionally, mercifully minimalist.

Example Usage

The brand's 'Perfectly Packaged Peanuts' campaign relied heavily on alliteration to stick in consumers' heads.

Source: Merriam-Webster

Related Terms

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softening

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call-down

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The supposed core soul of a brand distilled into a pithy sentence that goes on expensive consultant presentations and is immediately forgotten.

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bottom of funnel

The final stage where prospects are ready to convert, having survived the grueling journey through awareness and consideration. Where marketing hands the baton to sales and hopes they don't fumble.

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