Remarketing

Definition

Showing ads to people who have already visited your website, because apparently the first impression wasn't creepy enough. It's the digital equivalent of a store clerk following you home and taping their business card to your front door.

Example Usage

"Our remarketing campaign keeps showing ads to people who already bought the product. They're either going to buy a second one or file a police report."

Related Terms

Advanced

lift study

A controlled experiment measuring whether your advertising actually moved the needle or if you just wasted money shouting into the void. Compares exposed audiences to control groups to determine incremental impact.

📣 Marketing / Advertising

Advanced

frankenmetric

A custom metric cobbled together from multiple data sources that may or may not be measuring anything meaningful. Born in a laboratory, questionable in real life.

📣 Marketing / Advertising

Beginner

drop-off

A sudden decrease in quantity, participation, or performance, or the place where you abandon your kids/packages/passengers for someone else to deal with. In business metrics, it's that terrifying moment when your chart takes a nosedive and you need to explain to your boss why engagement fell off a cliff. Also conveniently describes what happens to New Year's gym memberships by February.

📣 Marketing / Advertising

Beginner

impression

In marketing and advertising, a single instance of an ad being displayed, regardless of whether anyone actually looked at it or immediately scrolled past. Digital marketers obsess over impressions like they're collecting Pokemon, even though an impression doesn't guarantee anyone's eyeballs actually made contact. It's the vanity metric that makes your campaign look successful before you check the click-through rate.

📣 Marketing / Advertising

Intermediate

sales qualified lead

A prospect who's been vetted by marketing, kicked over to sales, and deemed worthy of actual human attention rather than automated email sequences. Abbreviated as SQL, which confusingly has nothing to do with databases.

📣 Marketing / Advertising

Intermediate

Persona

A fictional character representing your ideal customer, complete with a stock photo name and backstory more detailed than most Netflix characters. Marketing teams create them to feel like they understand their audience, then ignore them completely when making actual decisions.

📣 Marketing / Advertising

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