Definition

A Silicon Valley term for marketing on a budget, dressed up to sound like you're breaking into a mainframe. In practice, it usually means spamming people on LinkedIn and calling it a strategy.

Example Usage

"Our growth hacker increased signups by 300% using one weird trick: making the unsubscribe button invisible on mobile."

Related Terms

Intermediate

Series A

The first major institutional funding round, where venture capitalists invest millions based on actual metrics instead of just vibes, which eliminates approximately 90% of startups. It's called Series A because it's the first of potentially many rounds, like academic grades but for companies.

🚀 Startup / VC
Beginner

Social Proof

The psychological phenomenon where people do things because other people are doing them, weaponized by marketers since the dawn of the testimonial. It's why every landing page has a section that says "Trusted by 10,000+ companies" next to logos you've never seen.

📣 Marketing / Advertising
Advanced

graduated rights

Term sheet provisions where investor rights decrease as the company hits performance milestones. A way to say 'we trust you more as you prove you're not incompetent.'

🚀 Startup / VC
Intermediate

option pool

A reserve of shares set aside to recruit employees with stock options, typically carved out before valuation to dilute founders rather than investors. A necessary evil that feels like robbery when you're calculating founder ownership.

🚀 Startup / VC
Advanced

cookie stuffing

A fraudulent affiliate marketing practice where cookies are placed on users' browsers without genuine clicks, stealing credit for conversions. The digital equivalent of pickpocketing commission checks.

📣 Marketing / Advertising
Intermediate

capital efficiency

The art of building a valuable company while raising as little outside funding as possible, preserving founder ownership and bragging rights. It's increasingly rare in an era of mega-rounds and bloated valuations.

🚀 Startup / VC

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