Where every click is a journey and every impression counts.
The number of times your content was displayed on someone's screen, regardless of whether they actually saw it or were asleep with their phone on. It's the marketing equivalent of counting how many people were in the building when you sneezed.
A person with a large social media following who gets paid to pretend they organically discovered your protein powder. The modern equivalent of a billboard, except billboards don't have existential crises about their engagement rates.
The marketing buzzword du jour that transforms any passive experience into something that demands your participation, usually by clicking, swiping, or talking to an AI chatbot that doesn't understand sarcasm. In digital contexts, it means the user can actually do something besides stare blankly at the screen. Slap 'interactive' on anything and watch engagement metrics soar—or at least that's what the agency promised in their pitch deck.
In marketing speak, growth or reach that you actually paid for rather than earned through genuine audience love—the difference between making friends and buying them. Unlike 'organic' content that spreads naturally, inorganic means you opened your wallet to boost that post, sponsor that influencer, or plaster ads across the internet. It's not fake growth, it's just growth with a credit card attached.
The percentage of times your ad was shown divided by the total number of times it was eligible to appear, typically in paid search or display campaigns. It measures how much of the available opportunity you're actually capturing.
A psychological marketing tactic where advertisers convince you that buying a product literally transforms you into a cooler, better version of yourself. It's why people name their cars and spend more on vehicle maintenance than their own healthcare. The dark art of making consumers believe they don't just own the product—they ARE the product.
The measure of whether your marketing actually caused additional sales or just took credit for purchases that would've happened anyway. It's the uncomfortable question that keeps attribution models honest and marketers defensive.
A menu of prices influencers charge for various types of content and promotions, from Instagram stories to YouTube integrations. It's like a restaurant menu, except the prices are negotiable and a single post costs more than a Michelin-star dinner.
Paying people with large social media followings to promote your product, operating on the principle that strangers trust other strangers more than they trust brands. It's word-of-mouth marketing for the selfie generation.
In data science and marketing analytics, the practice of filling in missing data with educated guesses when reality refuses to cooperate with your spreadsheet. It's essentially statistical fortune-telling that lets you pretend your dataset is complete. Data scientists treat it as sophisticated methodology; everyone else calls it making stuff up with math.
When influencers grant brands permission to run ads from the influencer's social media account, combining organic authenticity with paid promotion's targeting and scale. It's puppet mastery with consent.
Full-screen advertisements appearing between content transitions, named for occupying interstitial space while testing user patience. The pop-up ad's more aggressive cousin that actually demands attention before allowing progression.
In marketing and advertising, a single instance of an ad being displayed, regardless of whether anyone actually looked at it or immediately scrolled past. Digital marketers obsess over impressions like they're collecting Pokemon, even though an impression doesn't guarantee anyone's eyeballs actually made contact. It's the vanity metric that makes your campaign look successful before you check the click-through rate.
An experimental method to measure whether your marketing actually caused an outcome or if it would have happened anyway. It's the uncomfortable question every CMO avoids: did we waste our money?
Attracting customers through valuable content and experiences rather than interrupting them with ads, based on the revolutionary concept that people prefer being helpful to being sold to. It's content marketing with better branding, coined by HubSpot to sell software.