influencer marketing

Definition

Paying people with large social media followings to promote your product, operating on the principle that strangers trust other strangers more than they trust brands. It's word-of-mouth marketing for the selfie generation.

Example Usage

Our influencer marketing campaign with @FitnessGuru2000 generated more engagement than six months of our own social posts combined.

Origin

Evolved from celebrity endorsements in the 2010s with the rise of Instagram and YouTube

Fun Fact

The influencer marketing industry is projected to be worth $21.1 billion, proving that getting paid to post photos is indeed a viable career.

Source: Social media marketing practice

Related Terms

Beginner

direct mail

Physical marketing materials delivered via postal service, the analog dinosaur that refuses to go extinct because it still converts. What millennials call 'junk mail' and what marketers call 'tangible touchpoints.'

📣 Marketing / Advertising

Beginner

budder

The budget remaining after a campaign that mysteriously needs to be spent before fiscal year-end, often on questionable initiatives. Use it or lose it money that spawns terrible ideas.

📣 Marketing / Advertising

Intermediate

skyscraper technique

Finding top-performing content in your niche and creating something demonstrably better, taller, and more comprehensive to outrank it. The marketing equivalent of one-upping your neighbor's Christmas lights.

📣 Marketing / Advertising

Intermediate

marketing qualified lead

A prospect who's shown enough interest to warrant sales attention but hasn't quite committed, occupying that precious limbo between 'downloaded a whitepaper' and 'actually wants to talk to someone.' The marketing team's way of saying 'we've done our part, now it's your turn' to sales.

📣 Marketing / Advertising

Advanced

share of wallet

The percentage of a customer's total spending in a category that goes to your brand, measuring loyalty in dollars rather than sentiment. The ultimate relationship status metric.

📣 Marketing / Advertising

Beginner

Viral

When content spreads across the internet faster than a rumor in a high school cafeteria. Every marketer wants their content to go viral, despite the fact that you can't plan virality any more than you can plan to be struck by lightning while winning the lottery.

📣 Marketing / Advertising

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