Definition

A person with a large social media following who gets paid to pretend they organically discovered your protein powder. The modern equivalent of a billboard, except billboards don't have existential crises about their engagement rates.

Example Usage

"We partnered with an influencer who has 500K followers. Their post got 12 likes, 3 of which were from our own marketing team."

Related Terms

Beginner

cost per mille

The cost per thousand impressions in advertising, from the Latin 'mille' meaning thousand. It's the pricing model where you pay for eyeballs, whether or not those eyeballs care about what they're seeing.

📣 Marketing / Advertising
Beginner

flooding

Overwhelming someone or a system with excessive volume of something—be it data, requests, marketing messages, or literal water. The goal is saturation; the result is usually chaos or capitulation.

📣 Marketing / Advertising
Intermediate

loss leader

A product deliberately sold at a loss to attract customers who'll hopefully buy other profitable items, the retail equivalent of free samples at Costco. It's why printers are cheap but ink costs more than human blood.

📣 Marketing / Advertising
Beginner

ads

The shortened form of 'advertisements' that marketers use because even they can't be bothered to say the full word for the things they spend their entire careers creating. These are the carefully crafted interruptions to your content consumption that brands pay obscene amounts of money for you to actively ignore or block. Fun fact: the average person sees between 4,000 to 10,000 ads per day, though they can only remember approximately zero of them.

📣 Marketing / Advertising
Advanced

Dark Social

Traffic that comes from private channels like texts and DMs where marketers can't track it, making it the speakeasy of social sharing. It sounds sinister, but it's really just your aunt forwarding articles in the family group chat.

📣 Marketing / Advertising
Beginner

kit

A bundled collection of tools, resources, or pre-made components designed to make someone's job easier (or appear easier than it actually is). Marketing kits often promise 'everything you need' but require three PhD degrees and a weekend of work to actually use properly.

📣 Marketing / Advertising

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See “Influencer” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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Intermediate

systematize

To impose order and structure on chaos by creating systems, processes, and procedures that transform random activities i...