Definition

A person with a large social media following who gets paid to pretend they organically discovered your protein powder. The modern equivalent of a billboard, except billboards don't have existential crises about their engagement rates.

Example Usage

"We partnered with an influencer who has 500K followers. Their post got 12 likes, 3 of which were from our own marketing team."

Related Terms

Beginner

content calendar

A schedule planning what content to publish and when, designed to bring order to the chaos of content marketing and typically abandoned by February. It's the New Year's resolution of marketing planning.

📣 Marketing / Advertising
Intermediate

share of voice

Your brand's percentage of the total conversation or advertising in your category compared to competitors. Basically measuring who's yelling the loudest in a crowded room.

📣 Marketing / Advertising
Beginner

target

In business and marketing, the specific audience segment you're trying to reach, sell to, or manipulate into thinking they need your product. It's the demographic, psychographic, or behavioral group that your entire campaign is aimed at—ideally based on data, but often based on whoever the VP thinks buys stuff. Missing your target means wasted ad spend; hitting it means annoying the right people with your ads.

📣 Marketing / Advertising
Beginner

user-generated content

Content created by customers rather than brands, including reviews, photos, and testimonials. The marketing equivalent of getting the audience to write your material while you take credit and occasionally moderate death threats.

📣 Marketing / Advertising
Advanced

ad exchange

A digital marketplace where publishers and advertisers buy and sell ad inventory in real-time through automated auctions. Imagine the New York Stock Exchange, but instead of trading equity in companies, you're trading the privilege of annoying someone with banner ads.

📣 Marketing / Advertising
Advanced

lookalike expansion

The process of finding new prospects who resemble your existing customers, using algorithms to clone your best audience at scale. It's digital matchmaking based on the assumption that people similar to your customers will also tolerate your product.

📣 Marketing / Advertising

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dqn

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