Framing Effect

Definition

How people react differently to the same information based on how it's presented. Basically psychology proving that '95% success rate' and '5% failure rate' trigger different emotions.

Example Usage

We reframed our pricing from '$10 per user per month' to '$0.33 per user per day' and saw conversion lift.

Origin

From behavioral economics research by Tversky & Kahneman (1981)

Fun Fact

Doctors recommended surgery at 44% rates when framed positively but only 25% when framed with negative outcomes.

Source: Behavioral psychology and persuasion

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