influencer rate card

Definition

A menu of prices influencers charge for various types of content and promotions, from Instagram stories to YouTube integrations. It's like a restaurant menu, except the prices are negotiable and a single post costs more than a Michelin-star dinner.

Example Usage

According to her rate card, a single Instagram post costs $50,000, which seems reasonable for someone whose main skill is posing with products.

Origin

Influencer marketing industry standard practice emerging in the mid-2010s

Fun Fact

Micro-influencers with 10,000-50,000 followers often have better engagement rates and lower costs than mega-influencers, but brands still pay celebrities millions because 'brand safety' or something.

Source: Influencer marketing industry practices

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