Definition

That promotional card, coupon, or leaflet strategically stuffed into magazines, packages, or direct mail that inevitably falls out and clutters your coffee table. In marketing and publishing, inserts are additional materials slipped into existing products to advertise, inform, or annoy. They're the reason you can never read a Sunday newspaper without creating a paper avalanche.

Example Usage

The marketing team designed a glossy insert offering 20% off to include in next month's catalog mailing.

Source: Common industry terminology

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